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Competitor analysis, an important step in achieving success in digital marketing, is of critical importance to stand out in the competitive environment. This blog post explains the basics of competitor analysis, why it should be done, how to recognize competitors, and which tools can be used in detail. The processes of analyzing competitors' success factors, comparing performance, and learning from them are discussed. In addition, developing digital marketing strategies based on competitor analysis results and successful analysis methods are presented. As a result, the indispensable role of competitor analysis in shaping digital marketing strategies and gaining competitive advantage is emphasized. Competitor Analysis: Fundamentals of Digital Marketing When developing digital marketing strategies, one of the cornerstones of a successful approach is to...